SCHREINER: 1939 - 1977
Henry Schreiner founded the Shreiner Jewelry Company in 1939. He had been a blacksmith in Bavaria, Germany and emigrated to the U.S. in 1923. He started to work for the Better Buckle Company working with metals designing and fashioning belt buckles, buttons and dress fasteners. His daughter and her husband joined the firm in 1953 and soon the three of them were creating jewelry for Adele Simpson, Norman Norell, and Christian Dior with the use of the clients names on the jewelry produced. Jewelry designed include flower pins of daises, geraniums, sunflowers, cornflowers, and white marguerites, dragonflies, carrots, pineapples, peas in a pot, turtles, acorns, in different colors. The stunning, unusual and distinctive Shreiner jewelry used gun-metal plating, bronze plating and gold plating for backing along with very expensive custom made special shaped stones made in Germany by skilled Czechoslovakian craftsmen. Some of the designs had inverted-set or upside-down rhinestones and unusual color combinations of the stones.
These stones are no longer being manufactured. Schreiner pieces of jewelry were never mass-produced (the company did only fine handwork), but the pieces made were highly fashionable and attention getters, therefore, no media advertising was necessary to sell their costume jewelry. Henry Schreiner died in 1954. Some of the earlier pieces were not signed. The jewelry marked "Schreiner", "Schreiner of New York", and "Schreiner Jewelry" was the firms own original designed pieces made for retail sales. The company also designed ornaments for Elizabeth Arden. The family ceased operations of the company in 1973. It has been said that the Schreiner Jewelry produced is some of the finest made, and most admired of the vintage jewelry found today. It is highly sought after by collectors.
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