AVON OF BELLEVILLE - 1945 - 1971
Rare to find Avon of Belleville, not to be confused with Avon Cosmetics Corp., was formed by Abe Mazer (Mazer/Jomaz) in 1945, producing fine quality jewelry out of their plant in Belleville Ontario. Much of Avon of Belleville jewelry is designed by Marcel Boucher, and although bearing the Avon of Belleville mark, also is imprinted with Boucher's signature 4-digit design numbers.
Avon of Belleville ceased to exist in 1971 which coincides with the time that Avon cosmetics began producing costume jewelry.
RECOGNIZING AVON OF BELLEVILLE JEWELRY The first sign is the superior quality of the jewels. Avon of Belleville jewelry has heft and uses the finest quality rhinestones. There are also the magnificent designs of Marcel Boucher that instantly sets this jewelry apart from the other quality Avon Cosmetics jewels.
The jewelry was marked "Avon" in script and also in upper case block letters, along with Marcel Boucher's 4 digit design inventory numbers
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